Principles of Advertising

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Description

This course is designed to provide an introduction to advertising and marketing strategies and tactics. The course will examine communications theory as well as provide hands-on experience in creating advertising and media plans, and creative campaigns. It will also examine how marketers integrate and link their communications to generate maximum impact and leverage for brands.

Instructor

TBA

Class Time

TBA

Requirements

  • No Special Requirements Needed

Grading

  • Midterm Exam
  • Final Exam

The total course grade is 100You need to have a total grade of 50 and above in order to pass this course.

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