This course is designed to provide an introduction to advertising and marketing strategies and tactics. The course will examine communications theory as well as provide hands-on experience in creating advertising and media plans, and creative campaigns. It will also examine how marketers integrate and link their communications to generate maximum impact and leverage for brands.
- No Special Requirements Needed
- Midterm Exam
- Final Exam
The total course grade is 100. You need to have a total grade of 50 and above in order to pass this course.
GROUP LINK (UCC Student Only): https://chat.whatsapp.com/KNIcGdVF1CWIsirLNU8umH