This course is designed to provide an introduction to advertising and marketing strategies and tactics. The course will examine communications theory as well as provide hands-on experience in creating advertising and media plans, and creative campaigns. It will also examine how marketers integrate and link their communications to generate maximum impact and leverage for brands.
Ali Mohamad Deeb Al Sawda
Thursday – 10:00 AM
- No Special Requirements Needed
- Midterm Exam
- Final Exam
The total course grade is 100. You need to have a total grade of 50 and above in order to pass this course.
GROUP LINK (UCC Student Only): https://chat.whatsapp.com/KNIcGdVF1CWIsirLNU8umH